TITLE

Brands bring in bucks at U-MD

AUTHOR(S)
King, Paul
PUB. DATE
July 2006
SOURCE
FoodService Director;7/15/2006, Vol. 19 Issue 7, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers the decision of University of Maryland-College Park to rely on national brands in renovating the Adele Stamp Student Union foodcourt. The students were happy with the result of the renovation of the foodservice space. The revenue has tripled since the renovation. Pat Higgins, director of dining services at the university, said that they chose to concentrate on brands because they receive a greater acceptance on campus.
ACCESSION #
21675388

 

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