Sodexho makes Magic deal

July 2006
FoodService Director;7/15/2006, Vol. 19 Issue 7, p8
Trade Publication
The article looks at a deal between Sodexho and basketball star Earvin Johnson, commonly known as Magic Johnson. Name recognition is the main goal of Sodexho for partnering with Johnson. The company executives said they hope to use Johnson's celebrity status to build new business and spice up the company's current accounts. Sodexho signed two 10-year agreements with Johnson.


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