TITLE

Teflon Toyota

AUTHOR(S)
Muller, Joann; Fahey, Jonathan
PUB. DATE
July 2006
SOURCE
Forbes Asia;7/3/2006, Vol. 2 Issue 12, p43
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article examines the disconnect between the increasing product recalls made by Toyota and the continued support of consumers to its automobiles because of quality. The answer says something about the nature of recalls and how Toyota handles them. For one thing, the spike in recalls stems from Toyota's own efficiency. Moreover, the company has perfected the art of detecting and fixing quality problems early, often before customers even notice them.
ACCESSION #
21669655

 

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