Ford Under Fire

Muller, Joann; Fahey, Jonathan
July 2006
Forbes Asia;7/3/2006, Vol. 2 Issue 12, p40
The article deals with the problem confronted by Ford Motor with the release of the pickup trucks from General Motors and Toyota. Ford executives are done plotting marketing tactics, approving advertising campaigns and setting pricing and incentives for its F-Series pickups. Mark Fields, Ford's president of the Americas, firmly said that they have no intention of giving up one inch of their turf. The F-Series is Ford's crown jewel, almost single-handedly keeping the company alive.


Related Articles

  • Ford gives power boost to 2011 trucks.  // Bluegrass Automotive Report;Sep2010, Vol. 16 Issue 6, p7 

    The article reports on the move of Ford Motor Co. to improve the power of the 2011 heavy-duty pickups' diesel engine.

  • Ford pickup V-6 gets new twist: A 2-piece block. Truett, Richard // Automotive News;1/27/2014, Vol. 88 Issue 6605, p26 

    Information on the Ford pickup V-6 truck from Ford Motor Co. is presented.

  • Spiffs spread across GM lineup. Colias, Mike // Automotive News;3/3/2014, Vol. 88 Issue 6610, p8 

    The article highlights General Motors' supplier-pricing-for-all event across the Chevrolet, Buick and GMC lineups in March 2014. It notes that this initiative suggests that GM's pickup market have fallen far enough and faces an intense full-court press by its competitors Ford and Ram. It...

  • Ford Plans New Super Duty for '07.  // Ward's Auto World;Apr2005, Vol. 41 Issue 4, p14 

    Reports that Ford Motor Co. will improve its F-Series Super Duty pickup in the U.S. in 2007. Highlight of the changes in the pickup.

  • Ford's radical F-150 redesign is talk of show. Durbin, Dee-Ann // Bluegrass Automotive Report;Feb2014, Vol. 20 Issue 2, p2 

    The article discusses the release of the aluminum-clad F-150 pickup truck from Ford Motor Co.

  • COYOTE HOWL.  // Land Rover Monthly;Jul2015, Issue 205, p94 

    The article evaluates the Ford Coyote V8 pickup.

  • FORD 2015 F-150.  // Automotive Design & Production;Jul2014, Vol. 126 Issue 7, p24 

    The article offers information on the 2015 F-150 pickup automobile developed by Ford.

  • All-new 2015 Ford F-150 makes local debut. CARMONA, JOSÉ L. // Caribbean Business;4/2/2015, Vol. 43 Issue 12, p32 

    The article discusses the debut of the 2015 Ford F-150 pickup truck during a special event in Puerto Rico and outlines the features of the automobile.

  • Ford's F-150: The inside story. Connelly, Mary // Automotive News;1/6/2003, Vol. 77 Issue 6019, p4 

    Evaluates the 2004 pickup F-150 introduced by automobile manufacturer Ford Motor Co. Increase in manufacturing costs due to the complex interiors of the F-150; Deployment of a team of engineers, marketers and designers by the company to recreate the F-150; Features of the pickup; Design of the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics