TITLE

Ford Under Fire

AUTHOR(S)
Muller, Joann; Fahey, Jonathan
PUB. DATE
July 2006
SOURCE
Forbes Asia;7/3/2006, Vol. 2 Issue 12, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article deals with the problem confronted by Ford Motor with the release of the pickup trucks from General Motors and Toyota. Ford executives are done plotting marketing tactics, approving advertising campaigns and setting pricing and incentives for its F-Series pickups. Mark Fields, Ford's president of the Americas, firmly said that they have no intention of giving up one inch of their turf. The F-Series is Ford's crown jewel, almost single-handedly keeping the company alive.
ACCESSION #
21669654

 

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