"I Don't' Relax"

Mangi, Naween A.
July 2006
Forbes Asia;7/3/2006, Vol. 2 Issue 12, p38
The article considers the efforts made by Aziz Memon, chairman of Kings Apparel, to keep up with the competition in Pakistan. The advent of free trade in clothing in 2005 had not boosted the garment industry in Pakistan, instead, the country's exports have fallen and a number of factories closed. Memon is gambling that his company can compete in the international market. He spent more than $60 million to upgrade his operations and rolled out new products to break into new markets.


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