Bigger Ben

Burke, Monte
July 2006
Forbes Asia;7/3/2006, Vol. 2 Issue 12, p16
The article focuses on the improvement of the career of quarterback Ben Roethlisberger as a product endorser. In 2005, the quarterback has not yet cashed in across the U.S., but still made a lot of money from local endorsements alone. That changed in February 2006, when Roethlisberger became the youngest quarterback to win the U.S. football's Super Bowl. The athlete has doubled his endorsement deals to $8.5 million.


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