TITLE

Bristol-Myers struggles for new items

PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p55
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article looks back at product management problems faced by Bristol-Myers Co. in 1971. Examples of the company's products include Fact toothpaste, an adult tooth whitener called Vote and the Resolve antacid. Other products that failed to gain market shares include the Adulton cough medicine, Citrison, a hot lemonade cough preparation, Trig deodorant, Score hair preparations, Duramax analgesic, Dynalife hair conditioner and First Hand, a foam lotion for hands. As a result, the failures has affected the perception of advertising executives on the company's brand image. An executive observes that the company regards advertising agencies as antagonistic.
ACCESSION #
2166743

 

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