TITLE

Merger activity expected to top the pace of '98

PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents updates on issues and events concerning direct marketing as of August 16, 1999. Outlook for the volume of merger and acquisition activity; Increase in mailing quantities according to marketers surveyed by the Direct Marketing Association; Amount of money raised by e-mail marketing company Digital Impact during its latest financing initiative.
ACCESSION #
2166719

 

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