Merger activity expected to top the pace of '98

August 1999
Advertising Age;8/16/1999, Vol. 70 Issue 34, p44
Trade Publication
Presents updates on issues and events concerning direct marketing as of August 16, 1999. Outlook for the volume of merger and acquisition activity; Increase in mailing quantities according to marketers surveyed by the Direct Marketing Association; Amount of money raised by e-mail marketing company Digital Impact during its latest financing initiative.


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