MessageMedia vision extends beyond e-mail

Blankenhorn, Dana
August 1999
Advertising Age;8/16/1999, Vol. 70 Issue 34, p44
Trade Publication
This article reports that MessageMedia plans to synchronize marketing through electronic mail, the Web and offline media according to CEO Larry Jones in 1999. In June, the company acquired Revnet Systems, adding packaged software and services for marketers. The acquisition of Decisive Technology brings e-mail survey capabilities. By sending the right offer to the right person at the right time, e-mail can draw a 10% response rate, while clickthroughs on Web advertising banners are below 1%. Competitive advantages of the company include its financial strength. Softbank Corp. and its affiliates own 49% of the publicly traded company. MessageMedia announced in June it would manage permission-based direct marketing for Web portal Yahoo!.


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