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Johnson, Bradley; Gilbert, Jennifer
August 1999
Advertising Age;8/16/1999, Vol. 70 Issue 34, p41
Trade Publication
Presents updates on issues and events concerning Internet advertising as of August 1999. Findings of a survey conducted by NFO Interactive regarding issues faced by consumers in evaluating online retailers; Recruitment of an executive director for the Internet Advertising Bureau; Move of U.S. Interactive to launch an initial public offering.


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