TITLE

bulletin board

AUTHOR(S)
Johnson, Bradley; Gilbert, Jennifer
PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents updates on issues and events concerning Internet advertising as of August 1999. Findings of a survey conducted by NFO Interactive regarding issues faced by consumers in evaluating online retailers; Recruitment of an executive director for the Internet Advertising Bureau; Move of U.S. Interactive to launch an initial public offering.
ACCESSION #
2166713

 

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