TITLE

Tavolo's $12 mil campaign features specialty food line

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features the advertising campaign for Tavolo's proprietary products in 1999. The new line includes spices, dried beans, salad dressings and sauces. The estimated $12 million campaign by Grant, Scott & Hurley, was launched on cable TV such as the Food Network, Lifetime Television and the Discovery Channel. Print advertisements will be seen in cooking magazines such as Bon Appetit, Gourmet, Martha Stewart Living, Saveur and Travel & Leisure. Amid the myriad of competitors is Crate & Barrel, with an online wedding registry and plans to sell kitchenware, QVC's The Knot and Della & James, a gift registry that allows viewing of multiple partner sites. Others competing for the cook's Web time and pocketbook include traditional department stores and magazine sites.
ACCESSION #
2166705

 

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