Coalition weighs online consumer ads

Johnson, Bradley
August 1999
Advertising Age;8/16/1999, Vol. 70 Issue 34, p34
Trade Publication
This article reports on the plans of the Future of Advertising Stakeholders (FAST) coalition to launch a public service-style campaign telling users about the issues of privacy and the consumer benefits of online advertising and targeting in 1999. It FAST proceeds with plans, it would seek creative submissions from agencies and donated space from online media. During the next year, FAST will develop case studies, promote best practices and develop standards for audits of online campaigns. FAST is in the final stages of preparing a key study that shows Web audience measurement services capture 93% of the traffic recorded on sites' server logs, but drastically overreport and underreport results of some individual sites.


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