Tales of the bizarre

Cuneo, Alice Z.; Chura, Hillary; Petrecca, Laura; Snyder, Beth
August 1999
Advertising Age;8/16/1999, Vol. 70 Issue 34, p34
Trade Publication
This article discusses the experience of advertising agencies in dealing with Internet-based companies in the U.S. Brian Goodall, president of Hampel/Stefanides, New York, recalls reading that his agency was one of three finalists for a dot-com account. The only problem: He'd had two phone chats with the prospect but had not yet met the client. "We had not even had a chance to date" and the agency and client seemed to be on the aisle to marriage, he says. The agency withdrew. Steffan Postaer, the creative director instrumental in Leo Burnett USA in Chicago, Illinois, getting the estimated $20 million Art.com business this summer, says it will take one month from the time Burnett inked the deal to the mid-September rollout of a national print and outdoor campaign. Agencies also find themselves the arbitors of new-business ideas. Brian Hurley, partner at Grant, Scott & Hurley, in San Francisco, says License to Mail called his office to talk about advertising. The product concept was a bumper sticker placed next to license plates. By combining the license plate number with @licensetomail.com, passersby could send an e-mail to the person driving the car. Mr. Hurley and his partners considered the broad social implications of the service. The agency declined to pursue the offbeat idea.


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