TITLE

BREAKING NEWS

PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents updates on issues and events concerning interactive marketing in the U.S. as of August 2005. Launch of Media Metrix's Q-Metrix, a source of qualitative data linked to its metered Internet audience-tracking database; Increase in the Nielsen/NetRatings Ad Index in July; Details of the agreement between online travel service Preview Travel and Universal Studios Recreation Group for tour packages to Universal Studios Escape theme park and Universal Studios Hollywood.
ACCESSION #
2166695

 

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