August 1999
Advertising Age;8/16/1999, Vol. 70 Issue 34, p34
Trade Publication
Presents updates on issues and events concerning interactive marketing in the U.S. as of August 2005. Launch of Media Metrix's Q-Metrix, a source of qualitative data linked to its metered Internet audience-tracking database; Increase in the Nielsen/NetRatings Ad Index in July; Details of the agreement between online travel service Preview Travel and Universal Studios Recreation Group for tour packages to Universal Studios Escape theme park and Universal Studios Hollywood.


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