TITLE

Consultant to marketers markets a consultancy

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Robert S. Duboff, director of national marketing for Ernst & Young in North America. Dubbot's job will be to set apart Ernst & Young's services, which are expanding beyond traditional management consulting to activities in information technology and other tech-related fields. It also is expanding its marketing efforts. In 1998, the company moved its $13 million advertising account to D'Arcy Masius Benton & Bowles. Duboff said that he plans to use all possible communications channels in his marketing efforts, not just advertising. The executive initially trained to be a lawyer, earning a law degree from Harvard, but said he found the field too confiningbecause of the need for individual specialization.
ACCESSION #
2166690

 

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