TITLE

Disabled people work their way up to TV ads

AUTHOR(S)
Williams, John M.
PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the efforts of U.S. corporations to feature people with disabilities in their television advertisements that appear during prime-time programming. The disabled people in the advertisements are men, women and children of different races and ages. Marketers such as Bell Atlantic Corp., Chevron Corp., Coca-Cola Co., and Nike are using disabled people in their TV commercials. Businesses that featured disabled people in their advertisements showed an increase in disabled consumers. Another benefit is that it influences public opinion on the abilities of people with disabilities. As a result, the employers are looking for qualified disabled people to hire.
ACCESSION #
2166628

 

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