TITLE

Magazine industry had better learn some of the new tricks

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on issues confronting magazine advertising in the U.S. as of 1999. Perception of publishers and editors on the influence of magazines in popular culture; Reference to the publication of "Talk" magazine by Tina Brown; Significance of the appointment of Graham Phillips as chairman and CEO of Y&R Advertising.
ACCESSION #
2166623

 

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