Net demand

August 1999
Advertising Age;8/16/1999, Vol. 70 Issue 34, p28
Trade Publication
Comments on the findings of a 1999 study which found an increase in traffic reported on logs of web sites' computer servers in the U.S. in 1999. Concerns over the overcounting and underreporting of audiences; Opinion on the integrity of Internet research data.


Related Articles

  • HELEN EDWARDS. Edwards, Helen // Marketing (00253650);2/6/2013, p24 

    The author presents her opinion on marketing research methods in 2013, focusing on how to create more accurate measurements of consumer behavior that are not open to interpretation. Topics include why author Eric Ries disapproves of metrics that reflect positively on marketers, how to improve...

  • Some respite for consumers as ad clutter clears on web. Klaassen, Abbey // Advertising Age;10/27/2008, Vol. 79 Issue 40, p1 

    The article reports that marketing research indicates that Internet users are encountering less Internet display advertising when they click on to Web sites. Internet advertising per Web site is down by 12 percent. The reduction of advertising "clutter" is in response to studies showing it...

  • Data firms buy, build their way into agency space in bid to boost revenue. Kaye, Kate // Advertising Age;8/19/2013, Vol. 84 Issue 29, p8 

    The article examines the growth of marketing research companies including Merkle, Epsilon and Experian who are expanding from offering Internet data analysis to corporations into functions traditionally provided by advertising agencies. New services offered by those firms including Internet...

  • Website traffic: Why can't we all agree? Ives, Nat // Advertising Age;4/14/2008 Ad Network & Exchange Gui, Vol. 79, p6 

    The article examines the difficulty in accurately measuring the audience numbers and use patterns of Web sites, a major problem for advertising agencies as they seek to use Internet advertising. In theory, computer use can be measured more accurately than any other form of mass media. There are,...

  • New metrics give 'credit where due' Sullivan, Laurie // Advertising Age;4/14/2008 Ad Network & Exchange Gui, Vol. 79, p8 

    The article examines methodologies in Internet advertising research. Advertising agencies have come to believe their customary methods of evaluating Internet advertising are ineffective. So-called "engagement mapping" puts embedded computer code in Internet advertising that creates an online...

  • Taking online-ad measurement beyond the click. Learmonth, Michael; Klaassen, Abbey // Advertising Age;5/18/2009, Vol. 80 Issue 18, p3 

    The article examines research on Internet advertising. Marketers are seeking more diverse means of measuring Internet advertising's reach and effectiveness besides the customary click-through rate measuring the raw number of exposures to Internet users. The mass of data available on Internet...

  • Quantcast upends online-ad targeting by giving marketers control. Learmonth, Michael // Advertising Age;6/29/2009, Vol. 80 Issue 24, p6 

    The article examines the Internet industry firm Quantcast. The company began as a marketing research service which offered audience measuring software to Web sites. It has expanded its operations to provide an Internet advertising platform which will allow its clients to tailor their advertising...

  • IAB predicts online ads will top £300m for 2003.  // New Media Age;2/5/2004, p5 

    Highlights the optimism of Interactive Advertising Bureau on the 2003 online advertising revenues in Great Britain. Market share of online advertising; Estimate growth in online advertising in the country; Popular formats of online advertising.

  • Down, not out.  // Advertising Age;2/12/2001, Vol. 72 Issue 7, p16 

    The article asserts that there is still a future for Web-based advertising despite the failure of the Internet industry in the United States. It shows that Web advertising is still important due to a generation growing up on the Internet. It also claims that the future belongs to companies that...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics