TITLE

Net demand

PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the findings of a 1999 study which found an increase in traffic reported on logs of web sites' computer servers in the U.S. in 1999. Concerns over the overcounting and underreporting of audiences; Opinion on the integrity of Internet research data.
ACCESSION #
2166620

 

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