TITLE

Ford tries concierge service

AUTHOR(S)
Connelly, Mary
PUB. DATE
August 1999
SOURCE
Automotive News;08/09/99, Vol. 73 Issue 5832, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
2166493

 

Related Articles

  • New ideas abound; Ford is bursting with consumerism.  // Automotive News;08/30/99, Vol. 73 Issue 5835, p12 

    Comments on the strategic consumerism practiced by Ford Motor Co. Broadcasting of live television commercials for its Focus; Use of the Internet to sell aftermarket products; Assembly of national network of installers to boost sales of accessories; Launching of sport-utility pickups.

  • Tale of owner (dis)satisfaction: Frustrating the buyer over time. Brown, Peter // Automotive News;11/9/1998, Vol. 73 Issue 5792, p14 

    Opinion. Ponders on how Ford Motor Co.'s assistance service for Lincoln automobiles handles customer problems. Experience of a Lincoln owner while seeking help for a problem over a Lincoln clock; Suggestions in providing customer service.

  • Ford tries to win customers' hearts by pampering their wallets. Halliday, Jean // Automotive News;5/31/1999, Vol. 73 Issue 5822, p6 

    Reports on car company Ford Motor Co.'s efforts to develop customer loyalty among its consumers in the United States. Details of the marketing program; Use of discounts to promote customer loyalty.

  • Thank goodness for the Customer Assistance Center. Khol, Ronald // Machine Design;01/14/99, Vol. 71 Issue 1, p12 

    Focuses on how a Ford-Mercury car dealer dealt with the complaints of an owner of 1992 Mercury Sable car. Information on the service provided for the car; Role of Customer Assistance Center of Ford Motor Co.

  • Be careful, Ford: Pleasing owners is new for makers.  // Automotive News;8/16/1999, Vol. 73 Issue 5833, p12 

    Comments on Ford Motor Co.'s concierge service as part of its customer service program. Need for Ford to work together with its dealers to ensure the program's success; Investment in online automotive site selling automobiles to a national pool of club members.

  • Ford diagnoses service philosophy. Connelly, Mary // Automotive News;5/1/1995, Vol. 69 Issue 5602, p16 

    Reports on Ford Motor Co.'s plan to overhaul the parts and service operations at its dealerships. Company's systematic approach to the entire operation; Creation of dealership designs that promote the best service practices; Areas of focus of working teams; Ford's attempt to move a practice...

  • Ford's service quest: Raise owner loyalty. Jewett, Dale // Automotive News;7/25/1994, Vol. 68 Issue 5562, p3 

    Reports on the reorganization of Ford Motor Co.'s Customer Service Division. Refocus on owner loyalty; Overhaul of field office setup; Four main goals; Changes.

  • Buyers get say in Ford execs' pay. Connelly, Mary // Automotive News;5/1/2000, Vol. 74 Issue 5872, p1 

    Reports that Ford Motor Co. will poll its customers to determine the amount of annual bonuses it will pay to its managers. Impact of Ford's plan to link executive bonuses to customer satisfaction; Ford chief executive officer Jac Nasser's advice to employees to focus on customer service;...

  • Ford wants more service on Saturdays. Sawyers, Arlena // Automotive News;4/5/1999, Vol. 73 Issue 5813, p18 

    Reports on Ford Motor Co.'s request to its dealers in the United States to open shop on Saturdays starting March 6, 1999. Reasons for the request; Dealers' concerns regarding the profitability of Saturday operations; Positive outcome for dealers which opened shop on March 6.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics