Publishers woo the regular guy

Brody, Barbara
August 1999
Advertising Age;8/16/1999, Vol. 70 Issue 34, p22
Trade Publication
This article discusses the prevalence of men's magazines in the U.S. in 1999. With the ascent of Maxim magazine of Dennis Publishing as a circulation powerhouse, other magazine publishers have plans to grab a piece of the regular-guy market. Emap Petersen recently announced February 15, 1999 as the launch date in the U.S. for its popular title FHM. Also, Bob Guccione Jr. will increase the frequency of Gear magazine to monthly issues starting September 1999. Conde Nast Publications unveiled Details' new direction under former Maxim editor Mark Golin.


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