TITLE

Publishers woo the regular guy

AUTHOR(S)
Brody, Barbara
PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the prevalence of men's magazines in the U.S. in 1999. With the ascent of Maxim magazine of Dennis Publishing as a circulation powerhouse, other magazine publishers have plans to grab a piece of the regular-guy market. Emap Petersen recently announced February 15, 1999 as the launch date in the U.S. for its popular title FHM. Also, Bob Guccione Jr. will increase the frequency of Gear magazine to monthly issues starting September 1999. Conde Nast Publications unveiled Details' new direction under former Maxim editor Mark Golin.
ACCESSION #
2166391

 

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