TITLE

Eddie Bauer opens Home for early holiday ad push

AUTHOR(S)
Cardona, Mercedes M.; Cuneo, Alice Z.
PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of Eddie Bauer Inc. to launch a holiday advertising campaign in September 1999. Print and television advertising from Lowe & Partners/SMS breaks in mid-September 1999. Bauer was still completing its cable buy at press time, being handled by the New York office of Lowe. The television buys will focus on male viewers according to Paula Heath, direct-marketing services at Bauer. The look of the campaign will be similar to its spring effort that featured equations made up of images connected by plus signs, all equaling a photograph of an Eddie Bauer item.
ACCESSION #
2166387

 

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