Eddie Bauer opens Home for early holiday ad push

Cardona, Mercedes M.; Cuneo, Alice Z.
August 1999
Advertising Age;8/16/1999, Vol. 70 Issue 34, p20
Trade Publication
This article reports on the plan of Eddie Bauer Inc. to launch a holiday advertising campaign in September 1999. Print and television advertising from Lowe & Partners/SMS breaks in mid-September 1999. Bauer was still completing its cable buy at press time, being handled by the New York office of Lowe. The television buys will focus on male viewers according to Paula Heath, direct-marketing services at Bauer. The look of the campaign will be similar to its spring effort that featured equations made up of images connected by plus signs, all equaling a photograph of an Eddie Bauer item.


Related Articles

  • Radio fights recession.  // Advertising Age;11/11/1991, Vol. 62 Issue 48, p46 

    Announces that KYW-AM news station of Group W Radio is soliciting advertising from other radio stations in the U.S. as of November 1991. Reason behind the move; Information on advertising rates; Advantages over other radio stations.

  • Struggling Eddie Bauer plays up heritage in 'Since 1920' ads. Cuneo, Alice Z. // Advertising Age;2/15/1999, Vol. 70 Issue 7, p3 

    The article focuses on the advertising campaign for Eddie Bauer Inc. clothing. The campaign from new national agency Lowe and Partners/SMS in San Francisco, will initially appear in magazines, with advertisements featuring khakis, sweaters, bomber jackets and the company's new golf apparel line....

  • AIM mutual funds unveil first major ad campaign. Arndorfer, James B.; Petrecca, Laura // Advertising Age;6/2/1997, Vol. 68 Issue 22, p2 

    This article focuses on the first major advertising campaign of AIM Management Group, a mutual fund company in the U.S. The $10 million to $15 million effort, from Deutsch, New York, includes network television spots that appeared over the weekend and print advertisements in major newspapers and...

  • Driven to tinker.  // Advertising Age;8/31/1998, Vol. 69 Issue 35, p30 

    This article describes the TV advertisement created by Lowe & Partners/SMS for Valvoline Co.

  • Are Disability Images in Advertising Becoming Bold And Daring? An Analysis of Prominent Themes in US and UK Campaigns. Haller, Beth A.; Ralph, Sue // Disability Studies Quarterly;Summer2006, Vol. 26 Issue 3, p6 

    Advertisements featuring disabled people have become more noticeable in the United States (USA) and Great Britain/United Kingdom (UK) in the last decade. The focus of this article is to qualitatively analyze a selection of these advertisements since 1999 to understand how disability currently is...

  • `Chef of the future' blends with '90s tech.  // Advertising Age;11/25/1996, Vol. 67 Issue 48, p4 

    The article highlights the live television spot promoting Braun Inc.'s hand blender. The company inserted the spot within an episode of the television program, "The Honeymooners." The spot was developed by Lowe and Partners/SMS and is estimated to have cost $11 million.

  • PIONEER LAUNCHES KURO CAMPAIGN. Gil, Billy // Home Media Magazine;9/7/2008, Vol. 30 Issue 36, p6 

    The article reports on the advertising campaign of Pioneer Electronics for its Kuro brand of flat-panel television and audio-video products. The goal of the brand campaign is to promote the concept of great entertainment as being transformative. It will involve television advertisements on ESPN...

  • FX Launches Major Branding Campaign. Hibberd, James // Television Week;12/17/2007, Vol. 26 Issue 46, p5 

    The article reports on the plan of the FX television network to launch a multimillion-dollar branding campaign to herald its new marketing tagline, "There Is No Box." The News Corp.-owned cable network will roll out print and on-air advertisements showcasing the branding initiative starting in...

  • WORK OF THE WEEK. McCoy, Susan // Advertising Age;9/24/2007, Vol. 78 Issue 38, p35 

    The article discusses advertisements that stand out for their originality. "Ripley's Believe It or Not" is noted for odd pictures and humorous text. Advertisements for XBOX 360's "Halo 3" are also mentioned for their "Believe" advertising campaign on television and on the Internet. "In...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics