TITLE

Postal service consolidates at FCB in cutback

AUTHOR(S)
Snyder, Beth; Chura, Hillary
PUB. DATE
August 1999
SOURCE
Advertising Age;8/16/1999, Vol. 70 Issue 34, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of the U.S. Postal Service to consolidate its mass-consumer creative at Foote, Cone & Belding (FCB) in 1999. The department will consolidate all mass-consumer creative at FCB as it tightens its advertising budget for 2000. The shift takes effect October 1, 1999. Young & Rubicam (Y&R) will turn over its creative assignments, including corporate image, global delivery service and special services. However, Y&R units will continue to handle media buying and planning and ethnic advertising. The other two roster agencies, Frankel and Draft Worldwide, still have retail/Internet and direct marketing, respectively. But a postal service executive said all assignments have been streamlined because of the budget cut.
ACCESSION #
2166362

 

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