Reader's Digest to shutter, sell health magazine

Goetzel, David
August 1999
Advertising Age;8/16/1999, Vol. 70 Issue 34, p2
Trade Publication
This article reports on the decision of Reader's Digest Association (RDA) to sell the assets of its American Health magazine to Time Inc. in the U.S. in 1999. Time Inc. publishes its rival magazine, Health, and will use American Health's subscriber list to boost its own circulation, according to executives close to the company. The October 1999 issue of the magazine is expected to be the last. On August 13, 1999, users who tried to visit the Web site of the magazine were automatically shifted to the site of its parent company, which no longer listed American Health among its properties. The publication has had difficulty finding a distinctive voice in recent years, even as citizens demand for health-related information. Advertising pages of the magazine in 1999 are up 9.4% over the same period in 1998 to 373.


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