HOT Stuff: MAKE THESE TOP TRENDS PART OF YOUR MARKETING MIX
Tags: MARKETING; TRENDS; MARKETING strategy; MULTIMEDIA communications; INTERNET marketing; BABY boom generation; RSS feeds; SOCIAL networks
Related Articles
- The GOLDEN age. Andruss, Paula // Marketing News;4/1/2005, Vol. 39 Issue 6, p21
Focuses on the increasing efforts of online marketing researchers on reaching the large population of the baby boom generation. Overview of the market population of the baby boom generation in the U.S.; Discussion on online marketing research strategies for the baby boomer segment; Reaction...
- Rethinking the Web. Snow, Robin // Marketing Health Services;Summer2006, Vol. 26 Issue 2, p35
The article presents an overview of the development of web 2.0 multimedia and its impact on marketing techniques of the early 21st century. A working definition of web 2.0 technology is provided, highlighting several examples of its popular manifestations in blogging, RSS feeds, and broadband...
- Marketing to Boomers. // Senior Market Advisor;Mar2012, Vol. 13 Issue 3, p27
The article offers tips on how to market to boomers.
- New church uses marketing to appeal to baby boomers. // Marketing News;4/12/93, Vol. 27 Issue 8, p11
Reports on the marketing strategies used by churches to attract baby boomers in the U.S. Services offered by the Mecklenburg Community Church in Charlotte, North Carolina; Target market for Triangle Community Church; Marketing media used by the Triangle Community Church.
- Why news feed is growing while RSS has stalled: peers. Rubel, Steve // Advertising Age;11/3/2008, Vol. 79 Issue 41, p21
In this article the author comments on developments in the design and use of RSS feeds. He addresses a number of issues including the slow pace of adoption of the technology, the marketing advantages contained in RSS feeds and the competition it faces from news feeds. The extensive use of news...
- Marketers shift efforts to responsive Boomers. Palmer, Alex // Direct Marketing News;Oct2011, Vol. 33 Issue 10, p46
The article focuses on the shift made by marketers in their marketing strategies for the Boomer generation. According to a survey conducted by Nielsen Co., the generation has been responsive to social media marketing, which provides more opportunities for direct marketers. Brent Green, chief...
- Harnessing the Boom. McCrea, Bridget // Response;Nov2008, Vol. 17 Issue 2, p48
The article offers strategies on how to target the Baby Boomer generation in the U.S. As they comprise America's largest generation who control the nation's wealth, it is wise for direct response (DR) marketers to target Baby Boomers in their advertising campaigns. To attract Baby Boomers,...
- A Marketing Boom: How to Attract the Baby Boomer Market. Freeman, Karla // American Salesman;Sep2007, Vol. 52 Issue 9, p7
The article provides tips for marketers on attracting the Baby Boomer market. The author says to really appeal to this market of over 78 million people, marketers need to go beyond traditional marketing and consider the Boomers' real needs. For this group, retirement is an issue, and health...
- Marketing to boomers, zoomers and LOMLOTS. Ozzello, Lori // Natural Foods Merchandiser;Mar2006, Vol. 27 Issue 3, p58
The article reports on the marketing strategies of retail stores for boomers population. George Whalin, president of Retail Management Consultants accords that boomers make up a respectable market with singular needs. Retailers get as much merchandising on the shelf as what marketing consultants...
