Back to the Majors

Francella, Barbara Grondin
July 2006
Convenience Store News;7/17/2006, Vol. 42 Issue 8, p33
Trade Publication
The article reports that a proprietary Plaid-Plus brand has been developed by Plaid Pantries Inc. for sale at the 14 of its 103 convenience stores that sold motor fuels. This move will allow the retailer to buy motor fuel at a lower price without alienating customers who had accustomed to the brand image of Plaid Pantry. Chris Girard, president and CEO of the Beaverton-based chain, said that price was the primary driver behind Plaid-Plus. The chain has sold gasoline prior to the development of Plaid-plus under brand names of Acro, Shell and Texaco.


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