TITLE

McGraw-Hill, CNET Alliance Aiming for Online Consumer Sales

PUB. DATE
July 2006
SOURCE
Book Publishing Report;7/17/2006, Vol. 31 Issue 27, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the publishing alliance between McGraw-Hill Professional, leading publishing company in New York and CNET, San Francisco's online consumer technology content provider to release co-branded consumer technology titles to capitalize CNET's solid online existence. In fact, according to McGraw-Hill Professional president Keith Fox all 14 of the books intended to release in 2007 will be closely integrated with the CNET Web site.
ACCESSION #
21645392

 

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