Discovery puts teeth in Shark Week promo

Pons, Emilie
July 2006
Daily Variety;7/17/2006, Vol. 292 Issue 9, p23
Trade Publication
The article reports on the Shark Week of Discovery Channel company in the U.S. The campaign will include seven all-new shark-focused specials, and will run from July 30, 2006 to August 4, 2006. The event will be hosted by Mike Rowe. Until August 6, 2006, an inflatable white shark will be hung outside Discovery Channel's headquarters building in Silver Spring, Maryland.


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