TITLE

News keeping Eye on world

AUTHOR(S)
Learmonth, Michael
PUB. DATE
July 2006
SOURCE
Daily Variety;7/17/2006, Vol. 292 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of Katie Couric as star employee of CBS Broadcasting Inc. during the Television Critics Association press tour in Pasadena, California. Couric together with Sean McManus outlined their plans of increasing the viewer's rating of CBS, as well as how to attract new viewers. Couric will Webcast a daily rundown of what is being considered for coverage that night on the "Evening News."
ACCESSION #
21620823

 

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