TITLE

CBS enters 'Grey' area

AUTHOR(S)
Schneider, Michael
PUB. DATE
July 2006
SOURCE
Daily Variety;7/17/2006, Vol. 292 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the strategy of CBS Broadcasting Inc. to maintain the top rating of its television program "CSI: Crime Scene Investigation" in the U.S. The program, shown every Thursday at 9 p.m., competes with ABC's "Grey's Anatomy" in terms of ratings. Nina Tassler, CBS entertainment president, announced that the company is planning to become very aggressive in terms of strategizing with the show. She further added that they would also strive to avoid complacency.
ACCESSION #
21620820

 

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