CBS enters 'Grey' area

Schneider, Michael
July 2006
Daily Variety;7/17/2006, Vol. 292 Issue 9, p1
Trade Publication
The article reports on the strategy of CBS Broadcasting Inc. to maintain the top rating of its television program "CSI: Crime Scene Investigation" in the U.S. The program, shown every Thursday at 9 p.m., competes with ABC's "Grey's Anatomy" in terms of ratings. Nina Tassler, CBS entertainment president, announced that the company is planning to become very aggressive in terms of strategizing with the show. She further added that they would also strive to avoid complacency.


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