TITLE

A beautiful trend

AUTHOR(S)
Hayes, Tara
PUB. DATE
May 2006
SOURCE
B&T Weekly;5/26/2006, Vol. 56 Issue 2565, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Nicholas Hotham, communications director of global beauty care at Procter & Gamble, said during the "P & G Beauty in Sydney," event that blur and engagement will be the new trends in marketing beauty brands. Hotham stress that boundaries between prestige and mass and professional and retail hair-care are becoming more blurred.
ACCESSION #
21607375

 

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