Cablers plug in to auds' Net worth

Zeitchik, Steven
July 2006
Variety;7/17/2006, Vol. 403 Issue 8, p18
Trade Publication
The article offers information on the efforts of cable television networks in the U.S. to add interactive components in their programming in order to retain young viewers. According to GSN interactive executive John Roberts, making people toggle between the Web and television has its limitations and that perfect synthesis would not be reached until networks can perfect the one-screen approach.


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