Williams-Sonoma Building Brands

July 2006
Home Textiles Today;7/17/2006, Vol. 27 Issue 33, p2
Trade Publication
The article reports on the brand-building initiatives of William-Sonoma Inc., a specialty retailer in San Francisco, California. The initiatives includes launching a Pottery Barn paint program with paint manufacturer Benjamin Moore, introduction of an electronic commerce for William Sonoma House and the debut of three retail stores under the Pottery Barn Bed + Bath brand. The company aims to capture a greater market share particularly in the houseware sector through its initiative plan.


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