WestPoint Home to Assert Design Leadership

July 2006
Home Textiles Today;7/17/2006, Vol. 27 Issue 33, p2
Trade Publication
The article reports on the move of Albert Sardelli, senior vice president of WestPoint Home, a home furnishing company, to assert more fashion into its product design in New York City. The pressure from the buyers has lead to the concept of quality over quantity. The designing process involves overhauling with its showroom with an eye to inject a sort of "showmanship" in the event.


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