TITLE

Win-Win For Cable, Yanks

AUTHOR(S)
Reynolds, Mike
PUB. DATE
July 2006
SOURCE
Multichannel News;7/17/2006, Vol. 27 Issue 28, p76
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of cable operators to team up with Yankees Entertainment & Sports Network (YES) to develop its win-back campaigns aimed at consumers that have left cable for EchoStar Communications Corp.'s Dish Network. Yes will help operators on their promotional marketing by supplying the club's marks and gaining approval to use player names and images from their agents and the team.
ACCESSION #
21587246

 

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