Fuse Takes Its Rock Show on the Road
- Fuse Lights Up Image Effort. Reynolds, Mike // Multichannel News;11/3/2003, Vol. 24 Issue 44, p24
Discusses the advertising campaign of Fuse, a music television network competing with MTV. Publications where its print advertisements will appear; Celebrities featured in the TV advertisements of Fuse; Distinction of Fuse from MTV.
- CMT pushes for ad dollars. Washkuch, Frank // DM News;4/19/2010, p6
The article reports that country music cable network CMT has launched an advertising campaign entitled "140 million Americans get country. Do you?" for consumer awareness on electronic-mail marketing in the U.S.
- 'Talking Baby' Speaks for MTV2, 'A Whole' Nother Channel'. Forkan, Jim // Multichannel News;7/14/2003, Vol. 24 Issue 28, p44
Reports on creation of a marketing campaign in the form of a talking baby doll by music Network Music Television (MTV2). Concept for campaign created by Boone, advertising company of MTV2; Features of commercial; Details about videoclips airing on the network; Expectation of general manager of...
- AN INFUSION AT FUSE. MARTIN, DENISE // Daily Variety;7/24/2006, Vol. 292 Issue 14, p6
The article reports that the American music cable network Fuse will launch non-music-video programs, including the sketch comedy "The Whitest Kids U Know," the reality-documentary show "The P.A." and the tentpole event "The Fuse Fangoria Chainsaw Awards." "The P.A." will focus on the work of...
- Brand in a bubble surfaces. Alarcon, Camille // B&T Weekly;10/8/2004, Vol. 54 Issue 2492, p11
Reports on the success of the advertising campaign launched by Australia-based music television station Channel V featuring the rock band Regurgitator. Concept of the publicity campaign; Major sponsors.
- Fuse Pokes Fun at MTV With 'Authentic' Beach High Jinks. Sampey, Kathleen // Adweek Eastern Edition;8/4/2003, Vol. 44 Issue 31, p8
The article focuses on the advertising strategy used by music network Fuse. The network has created a spoof of cable television network MTV's 'Beach House' series. The strategy is to position Fuse as a music destination for young listeners who respect authenticity, said Doug Cameron, the planner...
- FUSE WILL DROP 'PANTS' UMSTEAD, R. THOMAS // Multichannel News;11/19/2007, Vol. 27 Issue 46, p26
The article discusses efforts by cable network Fuse to rebrand itself as the home for all things music. Eric Sherman, president of Fuse, is taking the channel back to its musical roots by offering a blend of original and acquired music fare, such as the British music-related interview series...
- Fuse Starts '05 With a Bang. Lafayette, Jon // Television Week;1/17/2005, Vol. 24 Issue 3, p50
Focuses on the plan of the music channel Fuse to launch episodes of original television programming and other programs in 2005. Difference between the shows of Fuse and MTV; Objectives of Fuse being considered in the development of programs; Personnel changes in the network.
- Cabler Fuse lights up latenight party people. Martin, Denise // Daily Variety;9/8/2004, Vol. 284 Issue 46, p4
Reports on the launching of the "After Party", a three-hour latenight programming block by music cabler Fuse. Production of the first three episodes in conjunction with Maxim magazine; Plan of programming chief Rob Weiss to feature scariest metal bands and wildest women in rock in the future...