Roehrig, Barbara Sullivan
July 2006
Multichannel News;7/17/2006, Vol. 27 Issue 28, p66
The article presents quotes from notable people in current events. Charlie Ergen, CEO of EchoStar, comments on the satellite company's third-quarter earnings call. Chris Anderson, editor in chief at "Wired," remarks on the Long Tail concept of being able to market a few of anything to somebody. Michelle Quinn of "Mercury News" questions how advertisers will appeal to the growing number of viewers with digital video recorders who are enjoying their commercial-free television.


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