MAKING A Hallmark

Moss, Linda
July 2006
Multichannel News;7/17/2006, Vol. 27 Issue 28, p60
This article discusses the business performance of Hallmark Channel, an independent network. Hallmark Channel's parent, Crown Media Holdings Inc., is in the midst of choosing the network's new CEO to replace David Evans. Wall Street is pessimistic on the future of Hallmark Channel as an independent channel. Crown Media, which tried to placate Wall Street with some cost-cutting, is projecting positive operating cash flow in 2006, on revenue of about $225 million. INSET: WAITING FOR WHEN THE (AD) PRICE IS RIGHT.


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