'Trail' Breaks Local Ground

Reynolds, Mike
July 2006
Multichannel News;7/17/2006, Vol. 27 Issue 28, p22
This article reports on the breakthrough of AMC in selling local advertisements. The company inserted local advertisements into video- on-demand programming for Comcast Spotlight. The miniseries "Broken Trail" were inserted with short commercial breaks in six Comcast markets. The promotional power of Comcast on-demand plus related cross-channel efforts, helped build awareness and ratings for the debut of the miniseries.


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