New Media Scales the Summit

Haugsted, Linda; Donohue, Steve
July 2006
Multichannel News;7/17/2006, Vol. 27 Issue 28, p18
This article reports on the decision to allow MySpace.com executive Shawn Gold and Yahoo Inc. executive Cammie Dunaway to speak at the Cable & Telecommunications Association for Marketing (CTAM) Summit. According to Char Beales, president and CEO of CTAM, cable executives want to reach out to marketers in other fields who have succeeded in building global brands.


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