HBO 'Wires' Up VOD

Umstead, R. Thomas
July 2006
Multichannel News;7/17/2006, Vol. 27 Issue 28, p14
This article reports on the premiere each episode of Home Box Office's The Wire and Russell Simmons' Def Comedy Jam on the subscription on-demand service HBO On Demand. According to HBO chairman and CEO Chris Albrecht, the advance premiere of each episode is an opportunity to build the audience and to make the show accessible to the audience and make the HBO On Demand product exciting.


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