TITLE

National Ad-Rating Scheme Panned

AUTHOR(S)
Moss, Linda
PUB. DATE
July 2006
SOURCE
Multichannel News;7/17/2006, Vol. 27 Issue 28, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports on the criticisms on the plans of Nielsen Media Research to tally national viewership for commercials. Various comments are presented regarding the definition of what constitutes a minute of commercial time. One of the concerns about commercial ratings is the possible discrepancy in monitoring ads on broadcast networks versus cable networks.
ACCESSION #
21586926

 

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