Comcast Hooks 'Shark' Premiere

Reynolds, Mike
July 2006
Multichannel News;7/17/2006, Vol. 27 Issue 28, p5
This article reports on the decision of Discovery Channel to develop an extensive multiplatform campaign with Comcast Corp. for the annual Shark week program. Feature presentation will be the on-demand premiere of "Shark Rebellion." According to Jennifer Dangar, VP of new media distribution at Discovery Networks, the company plans to make on-demand programming premieres a monthly feature.


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