TITLE

Comcast Hooks 'Shark' Premiere

AUTHOR(S)
Reynolds, Mike
PUB. DATE
July 2006
SOURCE
Multichannel News;7/17/2006, Vol. 27 Issue 28, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of Discovery Channel to develop an extensive multiplatform campaign with Comcast Corp. for the annual Shark week program. Feature presentation will be the on-demand premiere of "Shark Rebellion." According to Jennifer Dangar, VP of new media distribution at Discovery Networks, the company plans to make on-demand programming premieres a monthly feature.
ACCESSION #
21586918

 

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