TITLE

You Think She's In Love With You

AUTHOR(S)
Landman, Beth
PUB. DATE
July 2006
SOURCE
New York;7/3/2006, Vol. 39 Issue 24, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing strategy applied to promote Jessica Simpson's music album "A Public Affair" by Epic Records. The approach revolves the idea that upon getting a copy of the album, buyers will be able to insert the name of their choice into the lyrics of Simpson's single. The buyer will just simply go to the Yahoo Music store, search for his name from a list of names on a menu, and then Epic will mix it into the original recording by background singers.
ACCESSION #
21579218

 

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