You Think She's In Love With You

Landman, Beth
July 2006
New York;7/3/2006, Vol. 39 Issue 24, p20
The article focuses on the marketing strategy applied to promote Jessica Simpson's music album "A Public Affair" by Epic Records. The approach revolves the idea that upon getting a copy of the album, buyers will be able to insert the name of their choice into the lyrics of Simpson's single. The buyer will just simply go to the Yahoo Music store, search for his name from a list of names on a menu, and then Epic will mix it into the original recording by background singers.


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