MTV, Cingular cinch pact

Zeitchik, Steven
July 2006
Daily Variety;7/12/2006, Vol. 292 Issue 6, p1
Trade Publication
MTV Networks has signed a deal with wireless carrier Cingular. The deal would allow MTV to offer content from all its networks that include VH1, Nickelodeon, Spike and Comedy Central. Original programming and original mobile series will be featured. Singular competitor, Verizon, has a similar deal with Viacom. The MTV-deal will cost Cingular customers $20-30 per month.


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