TITLE

Customer Segments Matter

AUTHOR(S)
Collins, Sean; Dahlstrom, Peter; Singer, Marc
PUB. DATE
July 2006
SOURCE
CRM Magazine;Jul2006, Vol. 10 Issue 7, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on defining and managing customer segments. Implication of failing to define and manage segments; Significance of a customer segment plan; Benefits of executing segment-based strategies.
ACCESSION #
21558937

 

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