TITLE

RE:TOOLING

AUTHOR(S)
Beasty, Colin
PUB. DATE
July 2006
SOURCE
CRM Magazine;Jul2006, Vol. 10 Issue 7, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on several marketing campaign optimization tools. Aprimo Marketing Performance Management Web-based solution from Aprimo; Unica Affinium Campaign Optimize installed software from Unica Corp.; SAS Marketing Optimization installed software from SAS Institute.
ACCESSION #
21558936

 

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