TITLE

IT PARADISE: INTEGRATING CRM WITH ERP

AUTHOR(S)
Beasty, Colin
PUB. DATE
July 2006
SOURCE
CRM Magazine;Jul2006, Vol. 10 Issue 7, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on an integration procedure at the information technology operations of Cosa Instrument. Comments by Cosa CIO Darryl Nitke on the effect of system diversity on the company's sales force; Role of customer relationship management (CRM) consultancy Infinity in the establishment of best practices for the integration; Outcome of the Microsoft CRM's integration with the Great Plains application.
ACCESSION #
21558931

 

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