TITLE

PRACTICAL PRESTO!

AUTHOR(S)
Beasty, Colin
PUB. DATE
July 2006
SOURCE
CRM Magazine;Jul2006, Vol. 10 Issue 7, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the significance of technology to marketing campaigns. Elements of campaign management tools; Use of marketing resource management software in measuring the impact of marketing activities on various marketing channels; Background on the operations of several vendors offering campaign management tools.
ACCESSION #
21558929

 

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