TITLE

A Thousand Words Will Betray Consumer Trust

AUTHOR(S)
Sebor, Jessica
PUB. DATE
July 2006
SOURCE
CRM Magazine;Jul2006, Vol. 10 Issue 7, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the impact of overcommunication on a marketer's advertising campaign. Reaction of customers to numerous blogs sent by Canon to overshadow press regarding defective products; Remarks by David Daniels, vice president at Jupiter Research, on the level of e-mail that should be sent to consumers; Problems that may result from sending too much e-mails to consumers.
ACCESSION #
21558921

 

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