TITLE

Will merger return vid org's groove?

AUTHOR(S)
Netherby, Jennifer
PUB. DATE
July 2006
SOURCE
Daily Variety;7/11/2006, Vol. 292 Issue 5, special section pA6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the merger of movie merchants' 25-year-old Video Software Dealers Association and upstart videogame retail organization Interactive Entertainment Merchants Association (IEMA). The merged entity called Entertainment Merchants Association (EMA) could bring new clout to disc retailers both in the U.S. entertainment industry and in the government. The introduction of IEMA member Wal-Mart Stores on the EMA board is expected to generate more intriguing possibilities.
ACCESSION #
21540665

 

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