Will merger return vid org's groove?

Netherby, Jennifer
July 2006
Daily Variety;7/11/2006, Vol. 292 Issue 5, special section pA6
Trade Publication
The article discusses the merger of movie merchants' 25-year-old Video Software Dealers Association and upstart videogame retail organization Interactive Entertainment Merchants Association (IEMA). The merged entity called Entertainment Merchants Association (EMA) could bring new clout to disc retailers both in the U.S. entertainment industry and in the government. The introduction of IEMA member Wal-Mart Stores on the EMA board is expected to generate more intriguing possibilities.


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